Tumi runs a thriving catering business in Sandton. Last Tuesday, she missed a R35,000 wedding order because she didn’t see the WhatsApp message until 6 hours later. The couple had already booked someone else.

“I was in the kitchen preparing for another event,” she told me, frustrated. “My phone was buzzing non-stop with messages—suppliers, random marketing spam, customers asking the same questions. By the time I saw the important message, it was too late.”

Last week, a Johannesburg restaurant owner called me in tears. “I just lost a R25,000 corporate catering order,” she said. “The client messaged me on WhatsApp at 7 PM asking if we could handle 150 people. I only saw it the next morning. They’d already booked someone else.”

This story breaks my heart because it’s completely preventable. With 11.5 million South Africans using WhatsApp daily and a 96% monthly usage rate among internet users, your WhatsApp Business account isn’t just a messaging app—it’s your most valuable sales channel. And if you’re not responding within minutes, you’re literally watching money walk out the door.